At the onset of COVID-19, the sharp decline in the market and continued market turmoil greatly affected investors' investment portfolios. Income from asset management companies was also affected as net income and expenses related to assets under management fell to a level consistent with market performance.

Although support and emergency measures have been used as temporary solutions to market challenges, investors and wealth management companies must consider new ways to avoid losing market share and to maintain relevant development. long-term.

Here is a list of the top investors and wealth management companies: Betterment, Vanguard, Moneyfarm, Robinhood, Advizr, Nutmeg, Wealthfront, Habito, Hydrogen, Sigfig and more. We'll share how these great companies are positioning themselves for success as we move to the new normal.

Betterment

Betterment is the most popular artificial intelligence-based robotics consultant in the United States, with more than $ 6 billion in asset management. The company does not require a minimum deposit and only needs to charge 0.25% AUM for the basic plan each year, which can be used even by new investors. Betterment recognizes that customer focus is key in the COVID-19 era and has advisors readily available to help investors resolve issues and challenges with their retirement accounts.

Vanguard

As of January 31, 2020, Vanguard managed approximately US $ 6.2 trillion in global assets. Vanguard is suitable for low cost investments. The stock trading commission is $ 0. It is an ideal choice for buy and hold investors and retirement savings. However, active traders may need a more powerful trading platform.

Moneyfarm

Moneyfarm is a Robot advisor Operating in Italy and UK, it is very convenient and low maintenance cost. He will research and invest in a way that he believes best suits the individual needs of each client, and not just in ways that were popular at the time. Clients can open a regular investment account or transfer their existing ISA account to the platform and then just watch them make money for them.

Robinhood

Robinhood offers free stock options, exchange-traded funds (ETFs), and cryptocurrency trading, and its minimum count is $ 0. It's a good choice for those looking for a lower limit or who trade cryptocurrencies but don't offer mutual funds or bonds.

Advizr

Advizr is a newer product on the market, not as powerful as some large companies, but among small businesses or consultants looking for an intuitive and easy to use platform, the popularity of Advizr is increasing day by day. day. The company collects customer data and performs tests to determine appropriate recommendations.

Advizr was acquired by Orion Advisor Services, LLC (Orion) in 2019. Orion is the leading provider of portfolio management solutions for registered investment advisers. This is one of the cheapest options out there, as its full set of financial planning software tools, client PFM portal, and account aggregation benefits are only available for $ 75 per month.

Nutmeg

Nutmeg was launched in the UK in 2011, focusing on exchange-traded funds (ETFs) and fund tracking with lower transaction fees, providing investors with cheaper alternatives to traditional wealth management services. They also specialize in Import Substitution Industrialization (ISA) and pensions, and they are ideal for those looking for people to manage their investment portfolios and help them make tactical decisions.

Wealthfront

Wealthfront launched the Wealthfront Cash Account in 2019, which can provide 2.24% interest rate and FDIC insurance, with a maximum deductible balance of US $ 1 million. They offer a low 0.25% management fee, free management of accounts with balances under $ 5,000, and one of the most powerful tax optimization services to help taxable account holders improve their business. tax efficiency.

Habito

Habito targets home buyers and tries to take the hassle out of mortgage applications. The company is known for its transparency, easy-to-use platform, and fast application process. It may require clients to have some knowledge of mortgages and is not suitable for clients who have experienced debt issues in the past.

Hydrogen

Prior to its launch in 2017, hydrogen was originally offered as a product of consumer financial technology company Hedgeable. Hydrogen was launched as an independent platform with the mission of enabling teams to deploy financial applications anywhere in the world.

Hydrogen is popular because of its quick application process, easy-to-understand website, and only online method that doesn't require customers to go to physical space. This is a good choice for experienced investors, as some mortgage knowledge may be required, and it is not ideal for investors who have had debt problems in the past.

SigFig

SigFig is a robo-advisor backed by UBS, New York Life, Santander, Eaton Vance, and Bank of America. They offer low cost portfolio management, the first investment of $ 10,000 does not charge any fees, and the future competition rate is 0.25%.